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Why are corporations making a unified push for the LGBTQ agenda?

Opinion/Biblical Advice
By Summer Lane

Photo: Deposit

Brace yourselves – Pride Month is on its way, and your favorite outlets and retailers will soon be plastering rainbow emblems across their social media feeds in a show of groupthink solidarity with the rest of society – proclaiming their tolerance, diversity, and all-around “I’m more politically correct than you are” bravado.

If you think the LGBTQ revolution is not worth discussing, I say to you: take a look at the news in the last week. As Anheuser-Busch, Adidas, Target, Anthropologie, Sports Illustrated and now, Ford, have chosen to embrace the Alphabet Brigade’s gender-scrambling agenda, it seems as if there’s nowhere to shop these days that’s not bending the knee to this radical Marxist gender dogma.

And that’s exactly what it is: a partnership between Marxist theory and transgenderism.

Erwin Lutzer does an excellent job of explaining the connection between the radical LGBTQ movement of today and the Neo-Marxist revolution that has overtaken our country. He writes the following in his wonderful book, “No Reason to Hide:”

“This politicized revolution is like a tsunami; nothing can stand in its way. Any kind of opposition is considered an attack against the liberated individual’s personhood. So, to be clear, Christianity is seen as a tool of oppression that must be deconstructed. This is how we get from ‘I disagree with you,’ to ‘I disagree with you and therefore you are evil.’”

Indeed, in today’s society, Karl Marx’s putrid philosophical beliefs have fused with Sigmund Freud’s politicized view of sexuality, as Lutzer points out in his book.

Just this week, Adidas launched a brand-new women’s swimwear collection, where they utilized a male to model the clothing. See below:

Likewise, Ford released a new Pride-themed Raptor truck called “VERY GAY RAPTOR” as a part of their new advertising campaign. Don’t believe me? Take a look (the commercial that this rainbow truck has been running in is new, while Twitter fact checkers have noted that this photo may be older – nevertheless, the campaign exists):

Meanwhile, Bud Light (parent company Anheuser-Busch) is experiencing record-low sales because of their extremely controversial decision to place Dylan Mulvaney – a man who pretends to be a woman – on a collectible edition of their beer can. According to The New York Post, in April, the company had already lost more than $5 billion in value as Americans boycotted the well-known beer, which is overwhelmingly consumed by American men.

Target, meanwhile, is selling chest binders, queer-themed clothing, and swimwear outfits with “extra crotch coverage” for children on their store shelves. Absolutely NOTHING to see here.

But wait – there’s more! Sports Illustrated made the brilliant decision to choose Kim Petras as their cover model for one of their latest editions of the magazine. Kim Petras, for those who may not know, is a singer who is a biological male. That’s right – Sports Illustrated put a man on the cover of a magazine whose target market are men who buy the magazine for the express purpose of ogling scantily-clad women. Sounds like a great idea!

Pro-life advocate Abby Johnson correctly observed, “Trans ideology is so offensive to females because it attempts to make us out to be nothing more than clothes and makeup. Womanhood isn’t a costume.”

The list goes on. Once June hits, prepare to be slammed with a barrage of pride parades and “family friendly” drag shows around the country. And it’s all perfectly harmless and normal, they tell us.

“2+2 = 5,” they say. How harmful could this overt sexualization and gender perversion of our young people possibly be?

Very harmful, as it turns out.

The facts

In John 13:34, Jesus said, “A new command I give you: Love one another. As I have loved you, so you must love one another.” Loving our neighbors and our friends is a big job – love is not necessarily a feeling, and neither is it a gender identity. Love is defined by God and God alone. This means that He, as the definer of love and the creator of our reality, gets to set the rules for how we utilize and amplify love and truth.

Galatians 5:14 reminds us, “For the entire law is fulfilled in keeping this one command: “Love your neighbor as yourself.’”

We should and must have prayerful compassion on those who are suffering from gender dysphoria or gender confusion – but compassion and prayer is a far cry from affirmation and confirmation of outright sin.

Our schools, our media, our entertainment industry, and our even many of our churches have embraced and amplified the platform and the message of the LGBTQ community, which tells children that they are nothing more than their bodies and their sexual whims and desires.

According to Gallup, one in five Gen Z adults now identify as part of the LGBTQ community. Per Axios, this means that up to 15 percent of the future population could identify as a part of this group. And get this: even Millennials are getting in on the trend – with 10.5 percent of 26- to 41-year-olds identifying as LGBTQ, which is up from 5.8 percent in 2012.

What changed? Are people identifying as LGBTQ because they feel liberated and free? Or are they simply proclaiming their sexuality loud and proud because it’s trendy? After all, the bravery of transgender athletes and transgender social media influencers is all the rage. Just look at the big bucks that Dylan Mulvaney has raked in while cavorting around with a face full of badly applied makeup, condescendingly making a mockery of femininity while calling himself a “bearded lady” on “Day 17 of being a girl” on TikTok.


Day 17- the beared lady 😭❤️ #trans #facialhair

♬ Married Life (From “Up”) – Sergy el Som

In the world of the Marxist left, gender is fluid, women no longer exist, motherhood is scorned, masculinity is despised, and the innocence of children is rabidly desecrated.

Indeed, the traditional nuclear family – man, woman, and child – cannot exist in a world of Marxist, statist rule. The Heritage Foundation explains is thusly:

“Karl Marx said as much In the Communist Manifesto of 1848, in which he called for the abolition of the family. The family was already absent among the proletariat, Marx and his co-author Friedrich Engels wrote, and among the bourgeoisie, the family was a mere ‘money relation.’

Most importantly, Marx said that communism would ensure that children would be educated by the state and not by their parents. Communists, he wrote in the Manifesto, would ‘rescue education from the influence of the ruling class.’ The making of the ‘New Man’ was the priority, and the family was an obstacle.”

There is no better way to destroy the family than to completely eradicate any meaning or definition related to gender.

Let’s look at a real-life example of this. Per the Heritage Foundation, Hungarian communists in 1919 established a soviet state for a short time. They understood that to break down society, they needed to attack culture at its most basic and instinctual level. In other words, they needed to pervert sexuality.

Read this:

“They quickly realized that the way to completely change society was to destroy the most important civil society institution, the family. Its culture and education commissar, George Lukacs, therefore instituted a system to instruct young children into sexual perversions.

Lukacs’s biographer described it this way: ‘Special lectures were organized in schools and literature printed and distributed to ‘instruct’ children about free love, about the nature of sexual intercourse, about the archaic nature of bour­geois family codes, about the outdatedness of monogamy, and the irrelevance of religion, which deprives man of all pleasure. Children urged thus to reject and deride paternal authority and the authority of the church, and to ignore precepts of morality.’”

Does this sound familiar? It should – because we’re living through a communist takeover right now. The Marxist revolution is indeed before us, and watch out – because our corporations, our schools, and our government are coming for YOU. If you oppose this movement, you are a bigot, a transphobe, a homophobe, and probably a Christian nationalist.

You no longer have the freedom to say that gender is binary. You no longer have the freedom to say that men should not invade women’s private spaces. You no longer have the freedom to say that children should not be overtly sexualized by clothing companies and in elementary school classrooms.

And yet, we must say these things. We must speak the truth. To fail to be truthful is perhaps the most radically hateful thing we could do. So many kids are being harmed by the damaging effects of “gender affirming care.” Breasts and body parts are being hacked off, puberty blockers are being dispensed like candy, and children and young adults are being permanently mutilated at the behest of a corrupt medical industry that is experimenting on unwitting victims. Josef Mengele would be pleased with how horrific things have gotten here in the U.S – and that reality should be absolutely chilling to everyone.

Our corporations don’t uniformly push gender ideology and transgenderism on us because they want to be woke. They know and understand that their marketing decisions will be catastrophic, financially.

Here’s the thing: they don’t care. They will sacrifice themselves on an altar of social justice to please their financial and globalist overlords (see: BlackRock, Vanguard, and the like). They will crash and burn in the name of pushing the agenda. They will collapse and destroy themselves for the cause – the cause of dismantling our society, polluting the minds of our children, and pulverizing the United States of America.

Their dedication to pushing the LGBTQ agenda is not borne from stupidity. It is, instead, borne from a carefully plotted strategy to punch as many holes in the bedrock of American culture as possible.

If they can weaken us, they can destroy us from within – no invasion required.

What does the Bible say about binary gender?

Genesis 1:27: “God created man in his own image, in the image of God created he him; male and female created he them.”

Genesis 2:24: “Therefore a man shall leave his father and his mother and hold fast to his wife, and they shall become one flesh.”

Deuteronomy 22:5: “A woman shall not wear a man’s garment, nor shall a man put on a woman’s cloak, for whoever does these things is an abomination to the Lord your God.”

1 Corinthians 11:12: “For as woman was made from man, so man is now born of woman. And all things are from God.”

Hebrews 13:4: “Let marriage be held in honor among all, and let the marriage bed be undefiled, for God will judge the sexually immoral and adulterous.”

What does God say about the truth?

John 14:6: “And Jesus said to him, ‘I am the way, the truth, and the life. No one comes to the father except through me.’”

John 17:17: “Sanctify them in truth, your Word is truth.”

2 Timothy 2:15: “Do your best to present yourself to God as one approved, a worker who does not need to be ashamed and who correctly handles the word of truth.”

James 1:18: “He chose to give us birth through the word of truth, that we might be a kind of firstfruits of all he created.”

John 1:17: “For the law was given through Moses; grace and truth came through Jesus Christ.”

Ligonier also has this to say in explaining why THE truth is so important, as opposed to the subjective reality that we are facing in the U.S. today:

“As Christians we affirm the correspondence theory of truth. In other words, truth is that which conforms to reality. In the face of postmodern relativism, we must emphatically resist any suggestion that ultimate, objective truths do not exist. Though we may not accurately perceive or understand the real world at times, the same does not apply to the Almighty.”


If you or a loved one are looking for resources on how to prayerfully reach out to the transgender community with the compassion and truth of the Gospel message, visit Focus on the Family’s resources right here.

Also see these statistics from the Office for Victims of Crime, who have also found that one in two transgender individuals have been sexually assaulted or abused at some point in their lives. This is relevant, because the radical gender revolution today is further traumatizing already-traumatized individuals by feeding them ideologies that are further victimizing these hurting people.

Read this recent article from CCM’s Summer Lane about having a Christlike response to the transgender movement.

Or, read Tucker Carlson’s very astute monologue shortly before his termination at Fox News concerning the rise in militant transgenderism.



The opinions in this article are specific to its author, and do not necessarily reflect the opinions of the entire Counter Culture Mom team. This specific article was written by Summer Lane, and may not be reproduced, except to quote for reviews or interviews, without the express permission of the author. 




Summer Lane is the #1 bestselling author of 30 books, including the hit Collapse Series and Resurrection Series. She is an experienced journalist and columnist who reports on news within the U.S. and abroad. She is the Associate Editor for Right Side Broadcasting Network. Additionally, she analyzes politics and policies on The Write Revolution.

Summer is also a mom and wife who enjoys rural country living, herding cats, and gardening. She is passionate about writing about women’s issues, parenting, and politics from a theologically-grounded perspective that points readers to the good news of the gospel.

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